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Is Printed Promotional Formats Still A Effective Marking Tool?
Due to more and more businesses turning to digital marketing by the hour we get asked that question “Is Printed Promotional Formats Still A Effective Marketing Tool? ” . Our answer is “Yes , if you do your research on who is your target market you will see quick results especially when it comes to flyers , as flyers is such a versatile marketing tool , schools, banks, doctors, lawyers, retail and wholesale industries can use flyers.
Why Flyer Printing In Business Is Important In This Digital Age
A business Flyer or brochure is tried and true printed marketing piece that has been used for hundreds of years. You may be wondering if the business world still needs something as old fashioned as a handout. With the omnipresence of the digital world around us one may question the importance of a traditional business pamphlet. Some companies may have already decided to move away from printed materials. It may be in vogue to focus more on online advertising with websites or social media profiles, but even in this digital age, you could be missing out on opportunities to reach more customers.
Along with your business website, social networking and online advertising and marketing efforts, a business pamphlet is still an essential part of a marketing strategy.
Here is why business pamphlets still matter:
#1. It is cost-effective.
Both at the production stage and the delivery stage, business pamphlets are more cost-effective than you think. It is fairly economical way to get your business name out especially when printed in bulk. The more you print at one time, the more you can save per brochure. Even though the prices will depend on your design, colors, and quality, having these materials in your marketing strategy makes it worth it.
While it may be necessary to implement online advertising, the objective of running a campaign is to get noticed digitally. If you want your business to be recognized more widely in the long-run, then you will want to use something like pamphlets. The alternatives are a much bigger investment. Other forms of advertising like billboards, newspaper ads and multi-media like radio or television can be 10 times more costly.
#2. It gives a good and lasting impression.
Recent studies have shown that people tend to preserve more information when they read it on paper than on screen. Although we scroll through our social media feeds longer than we normally we should, we must take advantage of the fact that business pamphlets leave a lasting impression.
People are constantly exposed to the Internet. With your advertisements posted online, especially when it’s not designed properly, there is a good possibility customers are not paying attention. Banner blindness is a phenomenon that results in users unconsciously ignoring online advertising. However, a business pamphlet with a professional design and useful information included within it can be a successful marketing tool that is hard to ignore.
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